- Wow guests with food and drinks
It goes without saying that you should serve up memorable food at your gala.
Look for catering companies known for serving formal events, such as weddings and corporate functions. You will also need to decide between a buffet-style dinner or a plated meal depending on whether you want quests to mix-and mingle or get to know their table neighbors.
As for the drinks, setting aside a martini bar, make-your-own margarita station, or another twist on traditional bar service will leave a lasting impression. Or hire a mixologist who can create customized cocktails on the spot.
- Plan your PR and maximize your marketing
Galas need to be marketed just like any other event. While you need to be active on social media, you shouldn’t eschew offline methods, either.
Your social media marketing should also include assistance from brand advocates, affiliates, sponsors, and influencers who can leverage their own followers to help you pack your venue with enthusiastic attendees.
For offline methods, one good strategy is to send out traditional flyers in the form of an invitation. Cordially invite the quest to your gala in a themed hand-out that feels special and exciting. And make sure it gives all the necessary details about registering online, buying tickets, and more.